I agree with the skincare, I think brands will have to be a bit more innovative and functional to appeal to the buyer in a quite already saturated market and also I’ve noticed a huge shift of underconsumption on TikTok and I think brands will really need to accommodate that somehow! Unlike the 10 + step skin care routines that were huge a while ago.
I also love your nyc gatekeeping series on TikTok!:)
I agree with the skincare, I think brands will have to be a bit more innovative and functional to appeal to the buyer in a quite already saturated market and also I’ve noticed a huge shift of underconsumption on TikTok and I think brands will really need to accommodate that somehow! Unlike the 10 + step skin care routines that were huge a while ago.
I also love your nyc gatekeeping series on TikTok!:)
Yesssss totally agree
Jade, would you consider Christianity or religion? Love your NYC gate keeping series on TikTok! Xx
I’m not religious!! But do see the value in the community they provide