For Posterity: 2025 Predictions

Take a break from visionboarding. Why 2025 might be the year of wacky wellness, PR relationships, and other trends no one asked for.

As 2024 winds down, I’ve found myself deep in my favorite dinner table debates — what the world might look like in 2025. These predictions aren’t what I hope for or endorse, but they’re the wacky, fun, and sometimes thought-provoking ideas that have kept conversations buzzing over dessert. See below for my chaotic vision board for the zeitgeist —

Kim Kardashian and Elon Musk Spotted on a Date

Hear me out, she’s been dropping subtle hints with Tesla Robot content on X, gifting her BFF a Cybertruck, and a shocking amount of non-sponsored Tesla content on her own grid. While Kim may not be Elon's normal type--he has made clear his intent to reverse population decline, and I'm sure she has some eggs left over from her last surrogate. It may not be a romance for the ages, but I am excited Kris Jenner to leak the pap shot.

Microdosing Ozempic Goes Goop

Semaglutides are the new supplements. Blame it on longevity junkies who plagiarize their entire personality from Bryan Johnson and the fact that new versions of the drug are able to taken orally instead of via injection. Potential unintended consequence: jacked becomes the new skinny. Six-packs and ripped backs replace “just thin” as the unattainable beauty standard of the year.

Religion is Cool Again

Christianity makes a comeback, especially among Gen Z. Blame it on a convergence of tradwife aesthetics, universal longing for third spaces, and fitness cults with a touch of Sunday school energy. In the words of Jake Shane, if I don't have a boyfriend by the end of the year--I'm going to have to turn to religion.

Poppi’s Bubble Bursts

Yes, their merch is so good, people were lined down the block to buy it. Aside from the fact they’re already battling claims that their “gut-healthy” sodas are not actually good for you gut, they’ve been spending lots of $$$ to court a buyer from Pepsi/Cola (see PR “leak” about a potential Coca Cola acquisition earlier this year). With Pepsi has already opted to develop their own healthy sodas in house, I can see Poppi running into burn issues (getting endorsements from practically every celebrity under the sun is not cheap).

Goodbye Oversized Blazers, Hello Fun Tights

Matilda Djerf’s toilet scandal was the nail in the coffin for the oversized blazer that has already been beaten to death by the likes of Molly Mae, Melissa Wood, and the Frankie Shop. Our desire to be office sirens in 80’s style offices will instead by supplemented by fun tights (as signaled by Cami Téllez of Parade's revival of L’eggs) and fitted blazers.

Nike Gets Its Groove Back

With their stock price down 30% through 2024, Nike finally admitted they missed the running boom and replaced their CEO with someone who started off as an intern. While I’m not sure they’ll be able to claw back their way to undisputed running king, I do think that 2024 was the year of emerging superstars in niche sports (think Ilona Maher for rugby or Caitlin Clark for the WNBA) and Nike is primed to take advantage of that. It’s not the Nike of the past, but it’s a start.

Skincare Goes Beyond Ingredients

I couldn’t leave you hanging without a beauty-related prediction. 2024 was about ingredients, 2025 will be about form factor. Viral 2024 launches (Tower28 Mist, Sacheu Lipliner Stay-ns, Crown Affair dry shampoo powder) pave the way for innovations like mists, wipes, and peel-off masks for unexpected products. Consumers are starved for newness and the industry has over-relied on trendy “star ingredients” that are often just science-washed rebranding (think—throwing a trademark on an ingredient that isn’t really that new), or inevitably blend together. I’m not saying these don’t work, but that these won’t sell the way they used to. New delivery methods both pop on social and take longer to bring to market (thus delaying dupe-ing). P.S. Can we 2025 please be the year we stop launching more lip glosses?

What do you think? What did I miss? One final prediction for 2025 is that I will be posting a lot more on here—so if you liked this drop me a sub :)